8 Thoughts On Navigating a US Business Launch

Entering or expanding into the US market can often be a big step towards executing on the global growth strategy of a non-US company.

US expansion often comes with great benefits. A highly developed infrastructure and distribution channels, a large consumer base, the US is relatively stable with a well-defined legal framework to operate within and a highly skilled labor force to draw upon, to name a few.

However, expanding into the US for the first time is not without some risk. Identifying the real risks and coming up with a flexible game plan by using the right advisors, business contacts, chambers of commerce, development agencies and other organizations on the ground who can bring available resources to the table at the front end of such an expansion can make the difference between launching a revenue-generating success, and experiencing bumps in the road which can hurt your business.